Hello!
I’m Rachel Robinson
I’m a marketing communications professional dedicated to a life of growth – in myself, those around me and the brands I work with and for. With more than 14 years of experience in all sectors of agriculture, I bring experience from crops to livestock and from both an agency and client perspective.
Resume
Robinson Marketing Communications – June 2020 – Present
Offer marketing and communications strategy, content marketing and writing for agricultural clients in the row crop, agricultural media and animal health sectors. Problem solve, apply strategy and execute content marketing, public relations, event marketing, editing, strategic planning, digital marketing and video script writing.
American Angus Association Communications Manager – Sept. 2018 – June 2020
Sr. Communications Specialist – Sept. 2017 – Sept. 2018
Established strategy and oversaw tone for all marketing communications efforts; lead writer for all entities and projects, including press releases, marketing materials, Angus Journal feature stories, radio and TV scripts, and digital content; managed and developed 4 – 6 communications employees; directed weekly TV production of The Angus Report and two hour-long video documentaries a year.
Major projects: Losing Ground documentary, 2018 and 2019 Annual Reports, Angus Overview Presentation shown at UC Berkeley and launched Internal Communications Newsletter.
Woodruff Sweitzer Sr. Account Executive Aug. 2014 – Sept. 2017
Led marketing communication efforts for Arysta LifeScience, AMVAC, Anuvia Plant Nutrients and Ragan and Massey. Planned and executed customer events, developed strategy and wrote marketing plans, managed integrated marketing campaigns and product launches, developed collateral, and managed client relationships.
University of Missouri – Magna Cum Laude
B.S. in Agricultural Journalism – May 2010
Minors in English and Equestrian Studies
While in college, I was very active on campus and held many leadership positions both on campus and on a national level, including national Agricultural Communicators of Tomorrow (ACT), MU Mortar Board, MU ACT, National Society of Collegiate Scholars, Alpha Zeta Agricultural Honor Society, College of Agriculture, Food and Natural Resources (CAFNR) Ambassador, Student Council and CAFNR Week Steering Committee. I also studied abroad in Ireland in 2009.
- National NAMA Membership Committee Chair 2019
- MoKan NAMA Chapter 2017 Treasurer, 2016 President, 2015 Vice President, Ag Tour Chair, 2010-2013 Careers Chair
- Planned and executed the 2016 Show Me Equine Summit seminar and clinic event
- Agriculture Future of America Alliance Communications Vice Chair 2012; Communications Chair 2013
- Clay County Farm Bureau Board, 2011-2015
- American Quarter Horse Association, Appointed Member of Youth Activities Committee, 2006-2015
- President of the American Quarter Horse Youth Association, 2005-2006
- Missouri Quarter Horse Association Director at Large and Marketing and Communications Chair, VP, 2010-2015
- National AgriMarketing Association (NAMA)
- Missouri-Kansas Chapter
- Livestock Publications Council
- AAEA – Ag Communicators Network
- American Quarter Horse Association
My Career Pillars
Communication
Marketing
Education
Strengths
Storytelling
Content Marketing
Public Relations
Marketing
Strategic Planning
Honors
2020 National AgriMarketing Association Next Gen Award
Don Norton LPC Scholarship 2020
Selected for American Association of Advertising Agencies (4As) Institute of Advanced Advertising Studies (IAAS)
What People Say
Rachel is an experienced and talented professional, a quick learner and a joy to work with. She has stepped in and done great work for our marketing team when we needed help the most. Her ability to manage multiple projects and be flexible make her a go-to freelance resource for our team.
Susan Rhode
Farm Journal Media Director of Marketing
I personally worked with Rachel on several large creative projects that required tremendous organization and logistics. Not only did she provide exceptional management of these projects, but she was able to keep them logistically viable while also contributing tremendously to the creativity and quality of the project above all. This is a tricky balance, requiring a unique skill set and personality. Rachel has both.
Previous Co-Worker
Rachel is an advocate. As my manager, she relentlessly advocated for my personal and career growth. She helped me defend and pursue ideas, and she built my confidence. I watched her build up other team members and offer them new and unique opportunities to grow.
Rachel has integrity. She’s not easily swayed by outside forces and won’t take the easy way out. I witnessed Rachel stand up for what was right on numerous occasions, and the company was better for it.
Rachel isn’t afraid to have difficult conversations. She’s governed by logic and isn’t afraid to face conflict if it moved a project or initiative in the right direction. Conversely, Rachel doesn’t hold back praise and I felt her appreciation. I treasured her approval because I knew she meant it.
Rachel cares about her team. She led by example and showed me how important it was to set realistic work/life expectations early in my career. Rachel showed me compassion and actively sought a more flexible and accommodating workplace not just for me, but for our team.
I genuinely enjoyed working with Rachel and can account for the positive impact she had on the company during my time there. As my manager during my first year out of college, she set the bar high for what a manager should be.
Ali Luety
Previous Direct Report